Time

Content

7:00 – 7:30

Welcoming Guest

7:30 – 8:00

Music Performance

8:00 – 8:30

Opening Ceremony

Topic 1:  Entertainment Industry Development for Da Nang City

8:30 – 9:30

 Duy Tan University:

Introducing about the project of developing the entertainment industry in Da Nang City.

Prof. Le Duc Toan – Vice Provost of Duy Tan University

Mrs. Le Nguyen Tue Hang –  Vice Provost of Duy Tan University

Keynote speeches:

Prof., Ph.D.Tsu-Hong Yen – Chair of Department Hospitality Management, San Jose State University, USA

Topic: Entertainment for Hospitality 

A Case Study of Las Vegas

Assoc. Prof., Ph.D. Tran Van Xuan– Department of Health, Leisure, and Exercise Science, West Florida University, USA

Topic: “The Sun Wheel” and Tourist Behavior in Vietnam

Prof., Ph.D. Kate Sullivan - San Jose State University, USA

Topic: Service Excellent Disney The Magic of the Cast

9:30-9:45

Tea break

9:45-10:00

10:00-11:00

 Mr Trương Nam Thắng –  Sector Development Manager – Environmentally and Socially Responsible Tourism Capacity Development Programme Funded by The European Union (ERST Program)

Topic: A Perspective on Policy of developing Sustainable Tourism in Da Nang

Panel Discussion: Entertainment Industry development for Da Nang City

Topic 2:   Tourism Policy, Tourism Promotion, Branding Danang

13:30 – 15:00

Keynote Speeches: 

Prof,DBA.Jürgen Bleicher –Head of the Management in Industry, Duale Hochschule Baden-Württemberg University, Germany

Topic: Imagine the Future of the Tourism Industry -Scenario Management – A Tool For Decision Makers

Ph.D. Nguyen Van Hung– Deputy Head of the Institute of Social and Economic Research Da Nang City

Topic: Developing Co-ordinated tourism of Danang Associated with the Central Coast Region of Vietnam

Prof.,Ph.D.Laszlo Kozar Head of Department College of Commerce Catering and Tourism,  Budapest Gazadasagi Foiskola University- Hungary

Topic: Vietnamese to Hungary, Europeans to Vietnam?

MBA. Doris Gallant, Canada  (Faculty of Hospitality & Tourism, Duy Tan University)

Topic: Marketing the Boomer Traveler: Turning Knowledge into Solid Boomer Business

15:00 – 15:15

Tea Break

15:15-15:30

15:30 - 16:00

Associate Professor Guillaume Van Grinsven, The Netherlands (Faculty of Hospitality & Tourism , Duy Tan University)

Topic: People who built Bridges

Panel Discussion: Tourism Policy, Tourism Promotion, Branding Danang

16:30 – 17:00

Closing Ceremony

17:00

Gala Dinner