Danang is a young city located on the central coast of Vietnam and the city has started to become an attractive holiday destination. In 2012, the Tourism General Bureau ranked Danang as one of the three leading locations with the most significant growth potential. Smart Travel Asia, one of the leading travel magazines in Southeast Asia, has listed Danang as one of the top Asian holiday destinations. To further promote Danang as the perfect tourist destination, a creative, long-term marketing plan must now be established, with the purpose of finding ways to sustain tourist development whilst protecting the city’s unique environment.On September 25th, suggestions were proposed at the Conference on Branding Danang. The meeting was hosted by DTU, in collaboration with the Danang Tourism Promotion Center and Senior PUM Experts.

Friday, 14 March 2014